The new leader of the Conservative party has something millions of men and women in Britain want - his surname!
The name Cameron has come a surprise third in a survey by the family history website Genes Reunited of the surnames we'd most like to have as our own.
Windsor, with its obvious royal connections, comes first, followed by Churchill, clearly inspired by Winston - often voted the greatest ever Briton.
Next comes Cameron, surely prompted by the top Tory, ahead of Bond and Ross, presumably inspired in turn by 007 and the chat host Jonathan Ross. The name Blair is 19th, one place ahead of Bush.
Perhaps displaying the desire of many of us for anonymity, Smith and Jones - Britain's most prolific surnames - both figure inside the top 10 of the roll call of the most desirable surnames.
More than 5,000 people who are tracing the origins of their own surnames through Genes Reunited, the family history website run by Friends Reunited, took part in the poll over the Christmas holidays.
Consultant genealogist for Genes Reunited, Anthony Adolph, said: "A week may be a long time in politics, but it's a remarkably short time for a name to become so popular - so David Cameron has obviously struck a chord with the public.
"Mind you, it helps that it's a nice-sounding name - though with a bizarre meaning. Cameron is a Gaelic clan name that means 'crooked nose' and first arose as a nickname.
"Surnames derived from the famous figures of the day are nothing new. The fashion goes back to the Middle Ages and is responsible for many of our surnames today.
"The number of people now with surnames ending in 'son' - like Williamson and Thompson - shows the popularity of the first names William and Thomas in the 13th and 14th Centuries. These names were often inspired by the popular public figures of the day, such as Monarchs and Saints."
It's also interesting to look at the surname choices of men and women. Men had Churchill in first place, then Windsor, Bond, Cameron and Lennon. Women chose Windsor first, then Cameron, Ross, Churchill and McCartney.
The Genes Reunited survey reveals that in reality nine out of 10 of us are happy with our own surnames - though the younger we are the more likely we are to fancy a change. Two out of 10 under-25s don't like their surnames, compared with just three per cent of over 65s, showing perhaps that we become more comfortable with our names the longer we live with them.
Another surprise was that only two in 10 married women who had taken their husband's name said they preferred their maiden name.
Colin Emmerdale, Sharon Callcentre and Mark Milton-Keynes. These would be some of the most common names in Britain in 2006 if new surnames were still coming into use, according to Genes Reunited.
As well as looking at the most popular surnames of today, the website and its members have also created a list of 2006-style surnames using the same derivations that shaped our names in the Middle Ages.
They include Consultant, derived from the new-age job occupation, Spajunk from Spaghetti Junction and Spermson, for those fathered by sperm donors.
Genes Reunited's consultant genealogist, Anthony Adolph, said: "The vast majority of families had their surnames set in stone by the 16th Century.
"They were mostly inspired by the famous people of the day, by occupations and by features of the landscape - and just the same rules would apply if surnames were still being created today, in which case I wouldn't be surprised if the first Mr and Mrs Milton-Keynes or Karpark were to appear within the next century."
Genes Reunited asked members to use the same rules which shaped surnames in the Middle Ages to identify what would be the most common surnames of today.
Genes Reunited can be found at www.genesreunited.co.uk For case studies or to receive more information about Genes Reunited please contact Carolynne Bull-Edwards or Elizabeth Sheahan on 01883 717468/07932 723866 or email press@friendsreunited.co.uk
Genes Reunited Survey results
What surname would you most like to have?
Launched in May 2003, Genes Reunited is a sister site of internet phenomenon Friends Reunited. In just over two years it has become the UK's largest family tree, genealogy and ancestry site, with over 4 million members worldwide and over 50 million names listed. Internet technology has created millions of 'cyber detectives' who are harnessing the web's incredible resources and unlocking the secrets in their family tree. It is free to join and search, with a fee of £9.50 per year to make contact with other members.
Friends Reunited was launched in July 2000 as a back bedroom hobby. A combination of word of mouth and immense media attention has propelled the site to phenomenon status, expanding beyond the school friends proposition to include workplaces, teams/clubs and streets. Friends Reunited has touched many thousands of lives, reuniting friends and family around the globe.
12 million people registered (about half of all UK households with internet access)
5,000 new members registered on average per day (more than enough to fill the Royal Albert Hall every day)
.4,500 years have been spent looking at the site by the UK public (if you started reading when the Pyramids were built, you'd just be finishing now)
6.5 billion pages of the website have been looked at in total (that's the same as reading 4.2 million copies of the Lord of the Rings Trilogy)