Mobile Interactive Group (MIG), the UK's fastest growing provider of mobile interactive solutions, has today announced the launch of one of the UK's first SMS billing options for leading UK internet brand - Friends Reunited.
The service will give Friends Reunited members the option to pay for an upgrade to their membership using their mobile phone.
Jonathan Clark, head of Friends Reunited said, "We are very excited to be testing this new payment option. It's aimed at our members who have neither a credit or debit card, or people who still feel uncomfortable paying online. It's a quick and convenient way to upgrade and get in touch with your old friends."
Users will text PAY to 78484 and receive a reply message with a PIN code for access to the website. Each text upgrade costs £5, giving one month's access to contact other members.
Commenting on the new service, Barry Houlihan, Managing Director MIG stated, "We are delighted to be working with Friends Reunited to integrate mobile billing into their already hugely successful subscription service. There are a number of other services we will be exploring with the Friends Reunited team once this has been launched."
For further information, interviews or photography please contact:
Emma PotterMobile Interactive Groupemma@migcan.comwww.migcan.comTel: +44 (0) 870 235 4042Fax: +44 (0) 780 235 4042
Mobile Interactive Group (MIG) is a global multimedia mobile services provider and the market leader in the UK. Using its own purpose built technology and the experience of a team of mobile experts, MIG focuses on five core areas:
Across these five core areas, MIG works closely with broadcasters, brands, agencies, media, handset manufacturers and mobile operator partners within the UK, Ireland, Europe and Asia.
www.migcan.com
Friends Reunited was launched in July 200 as a back bedroom hobby. A combination of word of mouth and immense media attention has propelled the site to phenomenon status, expanding beyond the school friends proposition to include workplaces, teams/clubs and streets. Friends Reunited has touch many thousands of lives, reuniting friends and family around the globe.
For more information contact Victoria Reed on 01883 717468 or email press@friendsreunited.co.uk